Download your Free Special Report, The "Media Interview Survival Guide,"
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Media Interview Survival Guide For Wedding Planners (PDF Format)

Attention All Wedding Planners and Wedding Industry Professionals
Including Floral Designers, Caterers, Photographers and Cake Decorators, and More:

If You Are One of the First 100 Wedding Professionals to
Take Instant Action, You Will Learn Step-by-Step How
A Little, No-Named Wedding Planner Got Her Phone Ringing
With New Clients Minutes After Her First T.V. Appearance –
And Now She Has a 7-Figure Wedding and Event Planning Business!

"Within Minutes Of Being On TV The First Time
My Phone Was Ringing Off The Hook!"

As a wedding and event planner and coach to wedding planners, public relations is an integral part of my marketing mix. Within minutes of being on TV the first time my phone was ringing with new client inquiries. And being quoted in print has raised my status and credibility not only with potential event clients but also within my industry which means I book more speaking engagements.


Ciara Daykin
www.fireflyoccasions.com
www.rockstarweddingplanner.com

Now, if you’re seriously ready to get the valuable publicity
and massive media coverage you deserve, then…

PRTAKEOFF.com’s New, 5-Module Publicity
Training Tele-series Event That Holds Your Hand
And Walks You Through...
A SECRET, PROVEN Formula to Getting Into ALL
Kinds of Media So You Can Get Famous In Your
Industry Fast, Attract The Exact Clients You Want
And Build Wealth

This is the ONLY up-to-date, in-demand and practical publicity training program for wedding planners and wedding professionals on the net that will have you mastering cutting-edge publicity getting skills that can…

Beginning Wednesday, September 9, Join Us
at 5:00 PM Pacific / 8:00 PM Eastern!

"In Less Than One Week, My Press Campaign
Is Already Well Underway!"

As a business owner, I understood that PR was important to grow my business, but I had no clue where to start. Enter Stacey and Regina! Their Publicity Training Tele-series cuts through all the confusion, explaining exactly what you need to know and how to implement it -- fast -- to get the PR results you want. I finished the course less than a week ago, and I already have my online press kit ready to go and my press campaign in the works.

 

If you are serious about your business, this series is a MUST HAVE for your professional library. It's well worth the investment! It's definitely something I'll reference for many years to come.

 

Carmen Coker
www.OrganizeClutterbugs.com

From: Regina Novickis
Burbank, Calif., USA
Tuesday: 8:30 AM

Dear Frustrated Wedding Planner and Wedding Professional,

We understand that the wedding industry is so bizarre:

And, luxury items are the first to get cut during tough economic times. So I know you’re feeling the pinch as more people plan their own smaller weddings. They’re not willing to spend money on lavish wedding cakes, floral designs and more. So, you wind up working day and night in hopes of attracting the kind of clients you want for your wedding business.

Is there another way?

Is there an easier way to attract MORE clients – the ones that are ready to write you a $10,000.00+ check in an instant?

The Answer Is….YES! But, YOU Have to Say "I DO" to Press Coverage

Having worked with every facet of the industry, including events, brand development, new product launches, media tours, strategic campaign development, and talent relations to name a few, Stacey and I (Regina) founded PR Takeoff with the desire to share our knowledge with wedding professionals just like you that can benefit from public relations – no matter the size of their budget.

As a result, we’ve met with many wedding planners and professionals and we are still surprised by how many of them are waiting to make their move toward becoming a star in their industry. They are waiting for the “right time,” or for when their web site is ready or when they have more experience, or for the planets to align properly. Okay, maybe that last one isn’t true.

But what is true is that underneath all the excuses, it really boils down to an internal nagging question…

Will PR Work For Me?

Let us answer that for you: Yes. It will. And when you get media coverage, and you see yourself on TV, and you get interviewed on radio, and you gain fans, and your business starts soaring, you will see that dollar-for-dollar, pound-for-pound, public relations is THE most effective thing you can do for yourself and your business. And most of all, you will wonder why the heck you didn’t do it sooner!

“Companies engaging in PR campaigns were 30 percent
more successful in attaining funding within 1 to 3 months
than companies without a campaign.”

– Entrepreneur magazine, June 2009 issue

So how do you make this all happen?

See, Stacey and I want to help you experience what it’s like to…

That’s why we are so excited to invite you to our one-of-a-kind 5-part publicity training tele-class series event for wedding planners and wedding professionals just like you. We have never before offered this - and, frankly, neither has anyone else. But we guarantee that by the end, you will be confident, ready and armed with everything you need to become the next wedding industry rock star.

Learn How It's Done from 2 Pros Who Have Gotten HUGE Media Placements
for the World’s Most High-Profile Brands including Microsoft, Disney, Fox,
and Baskin-Robbins... Hundreds of Times Over

We’ve worked on hundreds of major global brands, AND emerging businesses, and we’ve come up with a formula that works for EVERY client we support – including wedding and event planning.

To toot our own horn a bit, we did the broadcast PR for Disney’s home entertainment department for many years. Trust us, we understand what it takes to get someone on TV. And you don’t have to be a Disney…we know how to get “regular” people just like you in the media, too. We have worked with clients who are just starting their wedding planning business.

We’ve worked people who know their industry well, and people who have something to say to other people.

Now, Introducing -- The FIRST-EVER "Say 'I Do' To Press Coverage"
Tele-series Event!

We’ve compiled all of our publicity grabbing secrets that have produced these results for our PRTAKEOFF.com clients…

"I sold out of product in one week
after just one media hit!""

I am a believer in PR! After applying the tips I learned from Regina and Stacey, I was able to get my t-shirts in Shape magazine! That one media "hit" earned me more than $20,000 in sales in just one week! If you own a business and want to reach the next level, public relations is the easiest and least expensive way I have found.

 

Alyssa Dinowitz
Founder, ChewyLou Designs
www.chewyloudesigns.com

"Public relations allowed me to break away from the pack and become a nationally-recognized expert."

As a nutrition and fitness expert, I am in a very competitive field. Public relations has been a critical element of my marketing that allowed me to break away from the pack and become a nationally recognized expert. Through high profile media coverage, including two seasons as an expert on Dr. Phil, guest appearances on Extreme Makeover, E! and I Village Live!, as well as quotes in magazines and newspapers including Shape, Palm Springs Life and Star, this exposure garnered me instant credibility that I continue to benefit from on a regular basis.

 

JJ Virgin
www.jjvirgin.com

"I recently secured a major Licensing deal.
The first thing they asked me to present was
a collection of my press coverage."

I recently secured a major licensing deal because of the brand awareness I was able to build by appearing in the media. Once the deal was signed, one of the first things they asked me to put together was a package of all my press coverage in order to sell in my products into retailers. PR is crucial for any company that wants to take their brand to the next level.

 

Nadia Geller
Nadia Geller Designs
www.nadiageller.com

Now, how would you like to have your most profitable year because you got TRAINED by two seasoned public relations professionals with close to thirty years of combined experience in managing public relations campaigns for some of the world’s most high-profile brands, including Microsoft, Disney, FOX, Baskin-Robbins, Nissan, DreamWorks, and more?

It can happen – and It can happen fast! We’re not holding back on this one. The curtains are opening this September and we’re revealing it all!

During This 5-Module Publicity Tele-series Event You Will Learn…

Our five-part “Say 'I DO' to Press Coverage” tele-class series will be like a crash course in getting attention for your wedding planning or wedding industry company or product. Studies show, time and again that public relations is considered to be THE best way for creating credibility and awareness among the general public, far outweighing advertising. Think about it - how many times have you read about something then purchased it from the store, maybe a pair of shoes, an eco-friendly cleaning product or a book?

Probably hundreds!

And, how many times have you seen someone interviewed on TV and then mentioned the segment to your friends and family. That recognition is powerful....and that is the power and impact of public relations!

Experience the POWER of PUBLIC RELATIONS
with Our New, 5 Module "Say 'I Do' To Press Coverage" Tele-series Event

This series includes 5 LIVE calls total, all at 5:00 pm Pacific / 8:00 pm Eastern time, so mark your calendars. (Don’t worry, if you can’t make a live call, you get lifetime access to the recordings!)

Here’s What You Will Learn in Less Than One Month’s Time…

Wednesday, September 9 - The Keys to Grabbing All the Media You Crave

During this call, you will discover…

  • How to define your media goals so you don’t waste ANY media exposure that you will generate once you master the skills taught in this 5-module tele-series event

  • How to create a media database of reporters who cover the wedding industry. . . quick access to the right people means you can strike when the media are primed for your story

  • How to identify exactly which media you want to reach for your business

  • How to call the right contact at each outlet that will pay attention to your message… There’s no sense wasting time pitching to the wrong people

  • How to know when you should contact the media about your story

Tuesday, September 15 - How to Monitor the Media to Craft a Pitch That Works

During this call, we’ll reveal…

  • How you can start doing PR in your pajamas, at the doctor’s office, or even while getting your hair done before you meet with your next wedding client

  • The ins and outs of how to start reading and watching the media while thinking like a reporter

  • Where to gain inspiration for your pitch – hint: you don’t need to re-invent the wheel!

  • How to develop story ideas about your business. . . . If you can’t think of a story idea after this call, you may as well close your doors

  • Newsworthy hooks that will get you noticed

  • How to tie your wedding product or service into hot news topics so you can get “on the air” NOW . . . in many cases you’ll be on the same day you pitch the idea

Thursday, September 17 - Building Your Online AND Offline Press Kit

During this call, we’ll detail for you…

  • Exactly what needs to be in your press kit

  • The most powerful press materials you need to get started

  • How to write a 4-paragraph pitch letter. . . . we tell you what to write. You just plug in your info

  • How to create a media kit on a shoe-string budget – Even if you’re just getting started with your wedding planning business, you’ll be able to create a media kit that gets attention

  • How to make your wedding website press-ready

  • How to deliver your press materials to your target media

  • Tips on using your online AND offline press kit so you don’t waste a reporter’s precious time

  • How to create powerful bios that make you the go-to wedding professional for ALL kinds of media

Wednesday, September 23 - Media Relations Basics

  • The top 10 media relations do’s and don’ts

  • Magic Phrases to use with the media. . . . You'll know the things to say that are music to the ears of ANY journalist

  • How to form and establish powerful relationships with your media contacts to because generating publicity is all about relationships

  • Getting over the intimidation factor of speaking with the press

  • How often to follow up and what to say - - The media is super busy so YOU have to know how to keep after them without being a pest

  • How to pitch your story to the media. . . . This is not rocket science

  • How to pitch yourself to wedding reality shows

  • 5 ways to spark the media’s interest

  • How to pitch TV shows. . . . it's a completely different animal

Tuesday, September 29 - Special Media Guest, Hot Seats and Q&A

During this call, Stacey and I will answer ALL of your remaining questions. Here's your chance to submit your "pitch" for the opportunity to get real-time feedback! Plus we're getting one of our journalist friends - well known within the wedding industry - on the phone to answer questions!

This alone is worth your investment in our NEW, "Say 'I Do' To Press Coverage" Publicity Training Tele-Series Event!

We Are Not Done Yet...Here Are Your Bonuses!

All of these bonuses will be distributed throughout the course of this Publicity Generating Tele-Series, so that you will receive them at the same time as you learn the concepts and strategies that will help you leverage them best. They will also be made available as instant downloads along with call replays, in case you miss one of the live calls, you won't miss the bonuses!

BONUS 1: Media Analysis Template
Use this ready-made document to compare your value proposition to recent stories in which you have been interviewed. Then, develop new and exciting ways to spark media interest so that next time, YOU are being interviewed, not your competition. ($97 Value)

BONUS 2: Year-Round Calendar Of Built-In Media Opportunities To Consider
Every holiday season or regular annual event brings with it opportunities for you to match your value proposition and place yourself in the spotlight. Many of these stories are predictable, which gives you a "gimme" opportunity to bring your own fresh and bold approach. ($77 Value)

BONUS 3: Samples Of Great Pitch Angles And Hooks That Successfully “Got In” The Media
The easiest way to create a sucessful media pitch is to emulate others that have succeeded and adapt them to your own value proposition and audience. Why reinvent the wheel? Just edit these samples and you're ready to fly. ($147 Value)

BONUS 4: Sample Pitch Letters And Templates
Use these to create your bio, press release and other press kit materials. We’ve done the work for you – all you have to do is plug in your information and you're ready to go. How easy is that? ($97 Value)

Plus, You Get These 2 Special Bonuses…

SPECIAL BONUS 1: Amazing Bonus Audio
This "exclusive insider" resource contains tips and direct insights from a national broadcast producer who has worked at Entertainment Tonight, The Insider AND Rachael Ray! ($147 Value)

SPECIAL BONUS 2: One-On-One Phone Strategy Session
At the end of the tele-class series, you get a 15-minute phone strategy session with Regina and Stacey to discuss your campaign and apply the strategies you have learned to what you are doing. ($197 Value)

Plus, You Will Get This Highly Important, Most Valuable Bonus…

IMPORTANT BONUS: Lifetime access to all recordings so you can listen to the calls over and over again. Yes, all calls will be recorded, so you are not obligated to attend them all. But we highly encourage you to be there live for best results. ($297 Value)

That’s 7 bonuses with a total value of: $1,059.00. (This bonus value alone is over three times what you'll be paying for the course itself if you act now - keep reading)

Now, That We Outlined Exactly What You Will Learn and What You Will Receive When You Invest Today – I have 3 Questions for You!

  1. Do you want September 2009 to be the month you FINALLY decide to let PR work for you and learn how to get your publicity efforts going, easily, and with absolute CONFIDENCE?

  2. Do you want September 2009 to be the time when you decide to step into the spotlight and become the next wedding professional rock star?

  3. Are you ready to get started?

Many consultants would offer this same information for tens of thousands of dollars. Or frankly, they wouldn’t offer it – period. After all, why do they want to teach you to do what they do - and for which they get paid a lot? Well, we do! We believe there is room for everyone to get great media coverage and grow their business using FREE publicity.

That's what's so amazing about public relations - one phone call or one email to a reporter with the right pitch can mean that your product gets written about, or you get interviewed…and that means potentially thousands, hundreds of thousands or even millions of people can see you, hear you or read about you.

There are literally tens of thousands of reporters in this country who are looking for new stories, new companies, and new experts. With a bit of direction - and a few insider secrets from us - you can gain valuable awareness for your company, boost sales and outshine competitors in even the most crowded industries.

We talked at great length with our mentors about what to charge for admission to this tele-class series event. Everyone we talked to, including rockstar wedding planner and coach to wedding planners Ciara Daykin, agreed that what we’ll be sharing on these calls can literally be worth HUNDREDS OF THOUSANDS of dollars to you, even millions.

We know we could charge a lot for this information, as these strategies so far have ONLY been shared with our high-end clients. But we want this information to get out to as many of you as possible. And we know for some of you, this may be your first experience with us. So we want to make participating simply irresistible!

After much deliberation, we arrived at a one-time investment of only $497.

Yes, we know that is a bit crazy, especially when you look at what this information is worth. We’re sure that your first hit will FAR EXCEED expectations on your return on investment. That means this course will likely pay for itself IMMEDIATELY. (And don't forget that the free bonuses, worth $1,059, add more than triple the value!)

And, if you need a flexible payment plan, there is a 2-pay option.

This offer is only good for a limited time. By taking immediate action, you will participate in this publicity training tele-series event and get ALL 7 Bonuses worth $1,059 - for just $497. Plus, if you need to space your payments out, we offer a two-pay version.

We can't wait for you to join us, and to share with you ALL we have this September!!!

Now, do you say "I DO" to press coverage?

**Claim Your Spot Now In PR Takeoff's FIRST-EVER
"Say 'I Do' To Press Coverage" Tele-series Event!
With Our No-Risk Reservation Form**

YES, Stacey and Regina, I am ready to experience the thrill of generating extreme amounts of media coverage, becoming the star in the wedding planning industry, and getting the publicity I deserve!

Please sign me up for the Five (5) Module Publicity Training Teleseries Event, Plus All Of The Bonuses Including:

  • Media analysis template

  • Year-round calendar of built-in media opportunities

  • Samples of great pitch angles that successfully “got in” the media

  • Sample pitch letters and templates for me bio, press release and other press kit materials

  • Amazing bonus audio with tips and direct insights from a national broadcast producer who has worked at Entertainment Tonight, The Insider AND Rachael Ray

  • 15-minute one-on-one phone strategy session with Regina and Stacey to discuss my campaign

  • Lifetime access to all recordings so I can listen to the calls over and over again

Get Me Started Now

Sign Me Up For This Five-Part Publicity-Generating Teleclass Series For Wedding Planners and Wedding Professionals For Just $497 (Best Deal!)

I Want A Flexible Payment Plan, Please Sign Me Up For This Five-Part Publicity-Generating Teleclass Series For 2 Easy Installments ($267 Now and $267 After The Second Call In The Series)

We look forward to helping you get the fame that you and your wedding business deserve!

Looking forward to your takeoff,

P.S. For just $497, you get all the secrets, tips and formulas that we’ve accumulated during our thirty years of experience working with hundreds of global and emerging brands, that can be applied to your wedding business right now.

P.P.S. You also get an amazing audio bonus with tips and direct insights from a national broadcast producer who has worked at Entertainment Tonight, The Insider AND Rachael Ray!

P.P.P.S. Isn’t it time you stop shrinking in the background and become the nationally-recognized wedding industry expert that you know you are? Don’t you want to discover how the coach to wedding planners Ciara Daykin became a rock star wedding planner with a 7 figure income wedding planning business , thanks to publicity? Don’t you want to experience the thrill of non-stop new wedding client phone calls that started all because you were featured in a magazine, were the guest on a radio show or interviewed on TV?

Let us help you. We’re even giving you our No-Risk Guarantee...

As your PR TAKEOFF pilots, we want you to experience the thrill of generating extreme amounts of media coverage, becoming the star in your industry, and getting the publicity you deserve. We also want to make it risk-free for you.

Therefore, if by the end of the second teleclass, you have followed our advice and decided that NOW is not the time for you to step into the media spotlight, then you can invoke our NO RISK, "YOU-CAN'T-LOSE", 100%, IRON CLAD MONEY BACK GUARANTEE. Now that's as strong as we can say it. We KNOW you can get lots more publicity if you implement even a few of our suggestions.

So let’s get started!